You can create a Cause by first going to the Causes homepage at http://apps.facebook.com/causes/. Roll your mouse over “Find Causes” in the blue bar at the top and select “Start a Cause.” You can then enter your cause’s mission and designate an organization you’d like donations to go to. As long as your organization is a registered nonprofit with the IRS, you can receive donations through Facebook Causes.
See the image above from an example of a Cause page. This particular cause is called “We Care Services for Children,” and its mission is to provide resources for children and families dealing with special needs. The page branding still carries Facebook’s logo, but a user can add his or her organization’s logo, photos, and a “Donate” button.
The “About” tab offers a place for a user to post customized information about the cause. You can write an introduction that provides background on your cause and add a paragraph about your specific fundraising campaign. You can also add up to five short “positions,” which are succinct points of information about the cause (for example, location, mission statement, website, target audience, etc.).
If you scroll down the page, you will see an area specifically devoted to fundraising, which shows the money you’ve raised so far. You also have the option to enter a fundraising goal that you want to meet by a certain date.