Before implementing any tool, you’ll need to identify and understand the needs of the people who will use it, such as your organization’s volunteers or partners. Consider whether consultants, clients, or even your board of directors will be impacted by your decision to use a web fundraising tool. These people are your key stakeholders.
Because the fundraising tools reviewed here are all free for basic usage (aside from small administrative fees charged on donations received), the decision to use one or more of them isn’t likely to have a major financial impact on your organization. However, consider the amount of time it may take to set up and administer your fundraising page. If you choose to use a more complex site, you’ll have to invest staff time for training and ongoing maintenance. Review the comparison tables that provide guidance on time required for each tool.