Network For Good

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Network for Good is a great choice for organizations that don’t want to commit a lot of time to managing a web fundraising tool. One of the site’s main offerings is a “charity badge,” or a widget that supporters can post elsewhere on the web. The badge links users back to a personal donation page and can be placed in emails, on blogs, or on other websites.

Network for Good allows supporters to create a simple fundraising campaign.

Network for Good is simple: there’s no organizational registration necessary, and a user can create a fundraising campaign in under 10 minutes. The site offers some basic tools that make fundraising easy. First, a "Donate Now" button can be placed on your page, which gives users one place to click to make a donation. An "Email Now" button offers an easy outreach tool for contacting supporters. The site also features a section called "Fundraising123," which has training and webinars to help you learn how to effectively raise money.

Network for Good is also connected to GuideStar, a database of all registered nonprofits that draws info directly from the IRS. As long as your organization’s information is up to date with the IRS, supporters will be able to search for and find you on Network for Good and send donations directly to your group.

Charity badges are customizable widgets that share information and collect donations.

Charity badges are fundraising widgets that users can create on Network for Good. The badges share basic information about a cause using one image, 250 characters of text, and a video.

Badges allow users to personalize their cause and explain why it’s important to them. For example, if someone wants to raise money for cancer research because they have been directly affected by the disease, they could post a picture of themselves or a loved one instead of a generic logo for a cancer research organization. People are 100 times more likely to donate to a cause when they know the person who’s asking them for a donation, and a personalized message can help boost those odds.

Once you’ve created your badge by walking through the steps on Network for Good’s site, you can post it elsewhere on the web by using an HTML code. You can paste this code into emails, Evites (web invitations), MySpace pages, or anywhere else that accepts HTML. You’ll also be provided with a unique URL (a unique web address) for your badge. You can paste this link into emails, onto Facebook, etc. By clicking on it, users will be taken to a site that has only your charity badge on it. The badge also tracks donations and number of donors in real time.

Click to open interactivity These tips can help you create a successful charity badge.

These tips can help you create a successful charity badge.

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Report card: Network for Good is low-cost and easy to use, but limited in the tools it offers.

Network for Good offers many features we haven’t touched on in this tutorial, so take some time to explore the site and see how it can work for your specific organization.  Overall, Network for Good is low cost (it has only a 4.75% administrative fee, just as Facebook does), and the “Donate Now” button is free for your website.  Charity widgets are easy for any user to create. 

The drawbacks: A user may feel limited by how much they can use the charity badge if they don’t have a website or blog on which to post it.  Additionally, an organization is not able to monitor the progress of the campaign. 

Explore Network for Good by clicking here: http://www1.networkforgood.org

Click to open interactivity Network for Good is low-cost but fairly limited in features.

Network for Good is low-cost but fairly limited in features.

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