Charity badges are fundraising widgets that users can create on Network for Good. The badges share basic information about a cause using one image, 250 characters of text, and a video.
Badges allow users to personalize their cause and explain why it’s important to them. For example, if someone wants to raise money for cancer research because they have been directly affected by the disease, they could post a picture of themselves or a loved one instead of a generic logo for a cancer research organization. People are 100 times more likely to donate to a cause when they know the person who’s asking them for a donation, and a personalized message can help boost those odds.
Once you’ve created your badge by walking through the steps on Network for Good’s site, you can post it elsewhere on the web by using an HTML code. You can paste this code into emails, Evites (web invitations), MySpace pages, or anywhere else that accepts HTML. You’ll also be provided with a unique URL (a unique web address) for your badge. You can paste this link into emails, onto Facebook, etc. By clicking on it, users will be taken to a site that has only your charity badge on it. The badge also tracks donations and number of donors in real time.