When conducting research, there are two basic questions that you need to answer:
- Which foundations/donors align with my program’s areas of expertise?
- For each foundation I’m interested in, how do they describe their mission, and what are their concerns and priorities?
In answering these questions, you are trying to figure out what value you can add so you can package what you offer in a way that is palatable and interesting to the funder. There are a number of online resources that can help connect you with potential donors as well. A good place to start is the "Nonprofit Fundraising and Grantwriting Page" of the Free Management Library located here.