The Value-Driven Donor Development Approach

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The value-driven approach to donor development seeks to align what funders want with what you have to offer. As an intermediary, you are in a unique position to offer value to both nonprofits and foundations. Whether you are teaming with the right nonprofit to attract the interest of specific donors or offering a funding opportunity through fee-for-service activities, you exist as an important intermediary in the funding process.

As an intermediary, you are in a unique position to offer value to both nonprofits and foundations.

As an intermediary, you are the hollow groove of the hourglass. For nonprofit providers (the bottom half of the hourglass), your special access to foundations, along with your experience developing donors and writing grants, can connect them with funding opportunities. For foundations (the upper half of the hourglass), your knowledge of who is doing innovative and effective work in the nonprofit sector, along with your ability to design TTA plans targeted to their grantee’s needs, can connect them with effective nonprofits.

Click to open interactivity The hourglass concept describes how your efforts may vary.

The hourglass concept describes how your efforts may vary.

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The value-driven approach to donor development seeks to align what funders want with what you have to offer.

The value-driven approach requires that you customize your pitch – using language that the donor understands, framing your work as an opportunity for the donor to fulfill their mission. This lesson will walk you through a simple three-step process to transform your development strategy.

Click to open interactivity The three steps of value-driven donor development can transform your strategy.

The three steps of value-driven donor development can transform your strategy.

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