Your organization likely has a variety of goals it hopes to meet in the coming weeks, months, and years. Consider development areas such as annual revenue, special project revenue, number of donors, number of volunteers raising revenue, fundraising expenses, and the fifteen different types of revenue covered in Chapter 1. Where does your organization currently stand in regards to these developmental areas? Where does your organization hope to be in the future?
Download the Goals and Financial Resources worksheet and brainstorm your organization's goals with staff. Be sure to include stakeholders, including your board and staff leadership, as these individuals have the power to make decisions as to which of these goals will be supported and pursued, becoming part of the organization's strategic vision.